The AdMob mobile advertising network has seen explosive growth in the last year with more than 2 billion ad requests daily from various parts of the world.

In 2010 Google saw AdMob?s mobile ad requests quadruple, with almost every country in the world contributing to that growth.

?When we looked at the growth by country within the regions in 2010, some interesting trends emerged,? said Harsh Shah, a member of the mobile ads marketing team at Google, Mountain View, CA.

?Most regions had two or three countries that accounted for more than half of total ad requests,? he said. ?The remainder of the requests across these regions were spread across a set of smaller, but generally more rapidly growing countries.?

Highlights
The AdMob network generates monthly ad requests from more than 190 countries. Seventeen countries account for more than 80 percent percent of total traffic in December 2010.

India (26 percent), South Korea (13 percent) and Japan (12 percent) accounted for more than half of ad requests from Asia in December.

Japan, South Korea, China, Singapore and Thailand had growth rates of more than 1,000 percent in 2010.

Mexico (31 percent) and Brazil (26 percent) drove more than half the ad requests in Latin America.

Brazil?s growth in 2010 was higher than any other country in the Latin American region at 1,251 percent. 

Britain (33 percent), France (17 percent) and Germany (12 percent) drove more than 60 percent of ad requests from Western Europe in December. The top 10 countries in Western Europe experienced a growth rate of more than 400 percent in 2010. 

Nigeria (21 percent), South Africa (21 percent) and Egypt (12 percent) saw more than half of the ad requests from Africa in December. Sudan experienced the most explosive growth in Africa at 2,466 percent.

AdMob?s network
Mobile usage continues to explode, and Google is seeing rapid growth throughout the AdMob network of mobile sites and applications.

The AdMob network now receives more than 2 billion ad requests per day, more than quadrupling over the last twelve months.

More than 100 million unique Android and iOS devices requested an ad each month, nearly doubling over the last six months.

That rapid growth is global. Nine countries in the AdMob network generated more than a billion monthly ad requests in December, up from just one country a year ago.

The strongest regional growth in monthly ad requests over the past year has come from Asia (564 percent), Western Europe (471 percent) and Oceania (363 percent).

?As we kick off 2011, we continue to be excited about the rapid growth of the mobile industry and of mobile advertising,? Mr. Shah said. ?It?s clear that the growth trajectory of the entire mobile industry is just going to continue to get steeper this year, creating big opportunities.

?2011 is poised to be another break-out year for mobile as more consumers become more engaged with Internet content ? from mobile sites to applications ? on their mobile devices,? he said.

Final take
Google's AdMob has run campaigns for top-knotch brands throughout 2010. Here is a demo of one:

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