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Social influences retail consumers: study
Social media has a large influence on retail consumers, according to the 2011 social commerce study, but these findings do not necessarily hold the answer for luxury brands
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Louis Vuitton Voyages enlists mobile social media for China
Louis Vuitton announced a new social media application for its up-coming exhibition at the National Museum of China in Beijing that will further the label's branding in China.
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New service trials personalized shopper profiles in-store
A clienteling tool from Alluring Logic is aimed at revolutionizing the in-store shopping experience by providing sales employees with personalized consumer information to make the shopper?s experience quicker and more enjoyable.
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Mobile Marketer?s State of Mobile Advertising 2011
With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels ? that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
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Ferragamo, Labelux, Dior and Amex?s new luxury consumer - News briefs
Today in luxury marketing - Ferragamo gets go-ahead for Milan IPO; Labelux Acquires Belstaff; Dior Marks New Timepiece With 25-Foot Charlize Theron.
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Navigating mobile 2D bar codes: Fee vs. free
Major brands are increasing their deployment of mobile bar code campaigns every day and everywhere like never before. But which mobile bar code should you use? 
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