Fast food giant McDonald?s is driving traffic to its locations and interacting with new and existing consumers via a highly targeted mobile and social advertising campaign that promotes its McCafe drinks.
The company is running mobile banner ads across an array of platforms. Consumers can tap on the banner ad to learn more about the company?s drink offerings.

McDonald?s is the world's largest burger chain, serving nearly 47 million customers daily.

Foodie interaction
The McDonald?s mobile ad reads ?To the City That Knows a Good Remix.?

When consumers tap the ad, they are redirected to a mobile landing page that lets them toast the town with the new McCafe drinks.

There, consumers can vote for their favorite McCafe and help decide which drink gets the title.

After users submit their vote, they can go back to the home screen where they have a chance to earn a summer party.

The ad features a foursquare integration where consumers can check-in to earn their favorite McDonald?s parties.

Users can follow the leaderboard and check back to see where a summer party will pop up next.

Currently, New Jersey is in the lead with 57 check-ins, with Long Island and Manhattan right behind.

Location, location, location
The McDonald?s ad also lets on-the-go hungry consumers find the nearest location using a device's GPS.

Consumers can just type in their ZIP code to find the nearest McDonald?s.

The mobile ad also features mobile wallpaper downloads that users can save to their phone.

Consumers can also browse the drink menu to choose their favorite drink and learn more about it.

There are also social integrations featured in the ad.

Consumers can share wallpapers, check-ins and let their friends and family have a chance to vote for their favorite summer drink via the Facebook and Twitter options.

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York