Webinar on Dec. 7: Mobile Outlook 2012: Up, Down or Flat?
Mobile advertising and marketing is arguably the fastest-growing digital marketing medium, shaped rapidly by evolving consumer usage of mobile devices for media, content consumption and engagement with promotions, advertising and marketing.
In this free hour-long webinar on Wednesday, Dec. 7 at 2 p.m. ET, senior executives from Yamaha, Deloitte, NBC, AKQA and Hipcricket will discuss what to expect in mobile advertising, marketing and media in 2012 ? a year which might prove to be the tipping point for mobile, given that one out of two phones in consumer hands are expected to be Web- and application-enabled. Hipcricket, Seattle, is the sponsor.
?Mobile has proved to be the brightest spot in marketing over the year, and it seems certain that the trend will continue,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
?That said, the economy and the ongoing debt crises worldwide are set to influence the trajectory of advertising and marketing spend in 2012, with advertisers expected to gravitate toward mediums that generate better ROI,? he said. ?The question is, will mobile gain a larger slice of the marketing pie and what will it take for that to happen??
This webinar is one in a series produced by Mobile Marketer to inform and educate marketers on the ins and outs of mobile. Like its predecessors, the Dec. 7 effort will also focus on mobile?s role next year to drive traffic to other channels.
Themes discussed in the webinar:
? What brands, agencies, publishers and retailers can expect in the year ahead
? Which mobile channel, if any, will be the breakout star in 2012
? Surprises ahead and how to act or react
? Lessons learned from 2011
? Crafting strategy for next year to include mobile in a multichannel context
? Three best practice for mobile advertising and marketing in 2012
Panelists:
Jeff Hawley, director of the customer experience group, Yamaha Corporation of America
Tina Unterlaender, account director for mobile, AKQA, New York
Eric Harber, chief operating officer, Hipcricket
James Gaffar, product developer, ad solutions, mobile & emerging media, NBC Universal
Jennifer Lee, senior manager of the retailer and distribution practice at Deloitte
Giselle Tsirulnik, deputy managing editor, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.