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Saks Fifth Avenue uses holiday windows to increase mcommerce sales
Department store chain Saks Fifth Avenue is leveraging its holiday windows to not only draw locals and tourists to its New York flagship in Midtown Manhattan, but to drive mobile-commerce sales as well.
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Top 5 New York department store holiday window displays
Since New York at Christmastime attracts almost an absurd amount of tourists and shoppers, it makes sense that the city?s top luxury retailers go all out to draw in-store traffic and beat out competing department stores.
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Lagos leverages vamped-up digital offerings to build brand awareness
Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.
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Mandarin Oriental New York banks on email blasts for holiday marketing
Luxury hotelier Mandarin Oriental's New York hotel is relying on social media and direct email marketing to fill its rooms and increase sales this holiday season.
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Tourneau attracts New York shoppers via mistletoe ball
Watchmaker and retailer Tourneau is attracting Christmastime shoppers in New York with a giant mistletoe ball in its concept store on Madison Avenue in Midtown Manhattan.
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Lanvin, Mercedes, Michael Kors and Isaac Mizrahi ? News briefs
Today in luxury marketing - Lanvin petite hits New York; Mercedes leads luxury car discounts in China as economy slows; Michael Kors shares close up 21pc in debut; Isaac Mizrahi to design menswear.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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