Lexus uses mobile site to flaunt Enform updates - Luxury Daily
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Lexus uses
mobile site to flaunt Enform updates
Toyota Corp.?s Lexus is using its mobile site to advertise the updates for its
Enform application that allows consumers to control components of the car from
their phones.
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David Yurman
stretches confines of traditional love for Valentine?s Day contest
U.S. jeweler David Yurman is using social media to stretch the definition of
love and engage with a wider range of consumers during the St. Valentine?s Day
season.
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Fabergé
entices sales with limited-edition Valentine?s products
Russian jeweler Faberge is aiming to make its trademark egg collection more
relevant for gift-giving consumers by creating a special St. Valentine?s Day
edition.
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Memorable
wine labels more likely to see repeat buys: study
Easy-to-recognize labels with an animal or other recognizable imagery have a
better chance of being re-bought, even if the design does not have much to do
with the brand, according to findings from a study by Unity Marketing.
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Mandarin
Oriental to open largest luxury accommodations on Turquoise Coast
Luxury hotel group Mandarin Oriental is expanding its presence in the Middle
East with a new hotel and private residences slated to open in 2014.
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Lanvin,
Givenchy, London luxury homes and taxi shopping ? News briefs
Today in luxury marketing - The Lanvin spring campaign video; Madonna dons
Givenchy at Super Bowl; London luxury-home prices rise as foreign buyers seek
haven; Taxi shopping technology tested in NYC.
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Super Bowl
XLVI: How marketers dropped the mobile ball ? yet again
Despite a huge, captive audience that actually eagerly anticipates these
commercials, for mobile marketers, the overarching theme has been ?missed
opportunities.?
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