Webinar on March 29: 5 Keys to Building App Loyalty and Long-Term Usage
February 27, 2012
As the world inches toward a million-app market, competition for download, usage and repeat activity intensifies. How brands, marketers and retailers can stand out from this clutter in app stores and on devices and engender app loyalty and long-term usage is the theme of this free, hour-long webinar on March 29 at 2 p.m. ET.
Executives from Staples, JetBlue Airways and Fiksu will discuss the essential ingredients for a smart strategy that makes sure the consumer is engaged with the brand from download to opens and repeat usage, consistently seeing value in the convenience and ease of use.
While the debate over app versus Web rages on, there is no doubt that marketers see tremendous value in creating apps that are a shortcut to regular consumer engagement with that brand, said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
The challenge, however, is clear: each app is jockeying for attention, first for discovery, then download and finally for repeat usage, he said. An app downloaded to a phone or tablet is a badge of loyalty from the consumer standpoint. But an app used occasionally does not have the same value as one that is used frequently, adding to engagement and, if commerce-enabled, basket size.
So how can marketers, retailers and brands boost app loyalty and long-term usage, given the crush of apps for the iPhone, iPad, Android, BlackBerry and Windows devices? Add to that the increasing sophistication and challenge to apps turf of mobile Web sites supported by HTML5 with increasing app-like features.
To answer these key issues, Mobile Marketer has put together a free webinar with a stellar panel of experts. This effort is part of a continuing series. Here are the details of the webinar sponsored by Fiksu.
5 Keys to Building App Loyalty and Long-Term Usage
Date and time
Thursday, March 29 at 2 p.m. to 3 p.m. ET
What marketers need to know and do to engender app loyalty and long-term usage with fickle consumers who are bombarded with thousands of messages daily.
The apps market in numbers and what that says about consumer behavior and marketer response
How to increase app discovery and ranking, generate more downloads and acquire loyal users
5 key tips to building app loyalty and long-term usage
Biggest mistakes with apps
Jonathan Stephen, head of mobile, JetBlue Airways
Prat Vemana, director of mobile strategy, Staples
Craig Palli, vice president of business development, Fiksu
Rimma Kats, staff reporter, Mobile Marketer and Mobile Commerce Daily
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