Louis Vuitton bolsters Amble app with new city guide series - Luxury Daily
By Staff reports
April 10, 2012
Top 10 Facebook luxury marketers of Q1
Major events including Fashion Week and St. Valentine's Day in addition to the debut of Facebook Timeline positioned the social network as an even more innovative marketing vehicle in the first quarter of 2012.
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Advertisers including Tiffany & Co., Ralph Lauren, Cartier, Rolex, David Yurman and Ritz-Carlton are positioning themselves purveyors of the luxury lifestyle in this month's Town & Country magazine that features actress Gretchen Mol, private clubs and Britain's Queen Elizabeth II.
Barneys New York and Mandarin Oriental are tapping Facebook to market a new contest that gives a mother-daughter pair the chance to win a brand-oriented getaway package that will hopefully draw awareness to the retailer's products and the hotel's spa services.
Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.
British automaker Jaguar is pushing its email newsletter tailored to the new F-Type vehicle in a digital campaign that comprises Web site, social media accounts and a video with an element of mystery.
French fashion label Louis Vuitton is increasing the likeability of its Amble mobile application with the introduction of the It Boys and Girls series that follows fashionable city insiders around chic metropolises.
Today in luxury marketing - Christian Dior names Simons as couturier; Shop Phillip Lim online; Tumi seeking as much as $319.3 million in IPO; Luxury cars buyer at full throttle as heavy import duty fails to deter them.
There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality or the next Pinterest/Instagram.