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Neiman Marcus, Visa engage users via personalized, location-based SMS - Luxury Daily

Neiman Marcus nmbuzz SMS program

Neiman Marcus nmbuzz SMS program

YSL vs. Louboutin: Was this battle more trouble than it was worth?
The court decision surrounding the YSL versus Louboutin trademark case awarded each fashion house a victory, but experts are wondering if this is something that should have been started in the first place since the footwear designer runs the risk of losing its trademark all together.
Click here to read the entire story on Luxury Daily

Nordstrom pegged as smartest luxury retailer: L2 Think Tank
Department store chain Nordstrom has been lauded as the top-performing luxury digital retailer due to its seamless customer service, social media prowess, comprehensive mobile strategy and efficient commerce channels, according to L2 Think Tank.
Click here to read the entire story on Luxury Daily

Neiman Marcus, Visa engage users via personalized, location-based SMS
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
Click here to read the entire story on Luxury Daily

Rolls-Royce continues Asia-Pacific push with Japanese expansion plans
British automaker Rolls-Royce Motor Cars is continuing its expansion across Asia-Pacific with more showroom space in Japan, a move that hints at a rebranding effort across the region.
Click here to read the entire story on Luxury Daily

Armani leverages music passion for location-based radio ads
Giorgio Armani is targeting affluent New Yorkers who are getting hyped for Fashion Week while promoting a new store opening through radio and digital advertising on the music provider Spotify.
Click here to read the entire story on Luxury Daily

Ritz-Carlton picks video to flaunt fine-tuned service
Ritz-Carlton Hotel Co. is showcasing some of its skilled employees in a 10-part video series that is meant to give a behind-the-scenes look at the brand and bolster digital engagement.
Click here to read the entire story on Luxury Daily

Luxury hotels, China commerce and Macy’s makeover – News briefs
Today in luxury marketing - The 10 best luxury hotels for shopaholics; Long luxury boom slows in China; Macy's aims higher with new luxe hall; Morocco boasts the second-most expensive luxury hotel in the world.
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Getting the most from your mobile initiatives
There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.
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