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Rolls-Royce aims for aspirational owners via app updates - Luxury Daily

Rolls-Royce Phantom Series II mobile app

Rolls-Royce Phantom Series II mobile app

Cartier pushes collections via snow-themed mail catalog
French jeweler Cartier is flaunting its collections amongst geographic snowflakes in the latest direct mail catalog that addresses recipients through a personalized letter.
Click here to read the entire story on Luxury Daily

Rolls-Royce aims for aspirational owners via vehicle customization app
British automaker Rolls-Royce Motor Cars is aiming at aspirational owners through an update to its Phantom mobile application on which users can now create their own Phantom Series II vehicle.
Click here to read the entire story on Luxury Daily

Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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70pc of consumers seek new products from Facebook friends, not brands: study
Seventy percent of consumers prefer to hear about new products from Facebook friends rather than brands, according to a new report by 8thBridge. Therefore, online retailers should incorporate social sharing into the commerce experience.
Click here to read the entire story on Luxury Daily

Astley Clarke targets male shoppers via holiday gift cheat sheet
British jeweler and retailer Astley Clarke is targeting male shoppers through a holiday gift guide that is packaged as an email cheat-sheet on gifts for women.
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Rebecca Minkoff enhances brand content, social connectivity via site redesign
U.S. fashion label Rebecca Minkoff is revamping its ecommerce site to include a social media aggregator and additional brand content to enhance the overall digital experience for its customers.
Click here to read the entire story on Luxury Daily

Mr Porter pushes holiday buys through latest brand newspaper
Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.
Click here to read the entire story on Luxury Daily

PPR, Maserati, BMW and Patek Philippe – News briefs
Today in luxury marketing - PPR aims to buy more Chinese luxury brands; Maserati CEO says investments in Italy to bring results despite political instability; BMW widens luxury-car sales lead as Mercedes slips back; Q&A with Patek Philippe's Thierry Stern.
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Editorial calendar 2013 for Luxury Daily
Here's the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
Click here to read the entire story on Luxury Daily

7 tips to protect consumers who shop at your ecommerce site
Thanks to competitive pricing, the convenience and tempting offers such as free shipping, the Internet has become the place to shop – and consumers rely on retailers to secure the data used to make their online purchases.
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