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Inviting nominations: Mobile Marketer Awards 2014

Awards

Trophy vibes

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.

Comprising 10 categories, the Mobile Marketer Awards acknowledge consumer- or business-focused strategic, tactical and creative thinking and execution by marketers using mobile in the multichannel mix. The winners will be announced later this month.

“Talk and action on mobile this year was a marked improvement over last year, driven by marketer recognition of the rapid consumer shift to smartphone and tablets for everyday activities,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.

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“Mobile is on its path to reshaping the total marketing and retail landscape, embracing some channels and cannibalizing others,” he said. “These awards honor those marketers who understand the shifts in consumer behavior, shaping messages on mobile that generate desire, shape perceptions, build trust and ultimately lead to sales.”

This year’s Mobile Marketer of the Year winner will have a tough act to follow. Mondelēz International was last year's Mobile Marketer of the Year and Starbucks was 2012 Mobile Marketer of the yearheading a list of marketers who took a risk with mobile and won.

Categories
The categories for the 2014 Mobile Marketer Awards are:

 Mobile Marketer of the Year
 Mobile Advertiser of the Year
 Mobile Publisher of the Year
 Mobile Agency of the Year
 Mobile Researcher of the Year
 Mobile Program of the Year
 Mobile Campaign of the Year
 Mobile Web Site of the Year
 Mobile Application of the Year
 Mobile Evangelist of the Year

Previous years’ winners are eligible for the awards.

Criteria for the Mobile Marketer Awards
Nominations for the Mobile Marketer Awards require the following: a 500-word write-up in a Word document making the case for why the marketer’s mobile advertising, marketing or media work for 2014 made it a candidate for the chosen award category.

The nomination document should include the marketer’s strategic thinking for the year, tactics and campaigns deployed, execution and, if possible, the sharing of any results. The use of mobile in a multichannel context is a plus.

Please include the chief marketing officer’s name and email and phone details for the executive or his or her PR person. The document should also have two quotes from the CMO, one on what drove mobile marketing or mobile media strategy in 2014 and, two, what challenge was the marketer’s mobile efforts meant to address in 2014.

Five high-res color jpegs (200dpi and up) showcasing the marketer’s best mobile marketing or mobile media work for the year should be attached along with the Word document.

Who to send and by when
All emails with the 500-word nominating document and five high res color jpegs of creative executions should be sent to Mobile Marketer at . Please mention “Mobile Marketer Awards” in the email subject header.

The Mobile Marketer editorial team will judge the submissions along with its own nominations from campaigns and marketing and media work covered in the publication this year.

All nominations should be in by 5 p.m. ET on Friday, Dec. 5.

 
Related content: Advertising, Mobile Marketer Awards, Mobile Marketer, Mondelez International, Macys, mobile commerce, mobile advertising, mobile marketing, mobile

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Comments on "Inviting nominations: Mobile Marketer Awards 2014"

  1. Hayley Reeve says:

    December 19, 2012 at 9:59am

    "The nomination document should include the marketer’s strategic thinking for the year, tactics and campaigns deployed, execution and, if possible, the sharing of any results."

    What about marketers that do not want to give away their strategies?

    Are these likely to be published?
  2. Brian Cantrell says:

    December 15, 2012 at 11:49pm

    Only a few are obvious choices in my opinion. McDonald’s - no stranger to mobile advertising - had the best mobile ad campaign. In Q1, McDonalds used a mobile ad to entice users to try the company’s dollar menu items by playing a word scramble game. It was clever and intensely engaging.
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