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Bergdorf flaunts beauty products via mail catalog, QR code - Luxury Daily

Bergdorf Goodman's Beauty Handbook 2013

Bergdorf Goodman's Beauty Handbook 2013

Strong brand identity boosts luxury vehicle sales, puts BMW on top
Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential buyers and is what likely propelled certain brands to have record sales in 2012.
Click here to read the entire story on Luxury Daily

Saks ups commerce-driven email strategy via monthly trend report
Department store chain Saks Fifth Avenue is upping its email strategy to cater to fashion-minded, female customers through a new monthly, product-focused newsletter.
Click here to read the entire story on Luxury Daily

Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
Click here to read the entire story on Luxury Daily

Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
Click here to read the entire story on Luxury Daily

Givenchy bolsters beauty collection, leather apparel via social video
French fashion house Givenchy is bolstering its new Le Rouge campaign through a branded social video that features apparel and beauty products.
Click here to read the entire story on Luxury Daily

Bergdorf flaunts beauty products via mail catalog, QR code
New York department store Bergdorf Goodman is flaunting its beauty products through a mail catalog that contains a QR code and digital touch points so that recipients can connect to the retailer on multiple platforms.
Click here to read the entire story on Luxury Daily

Departures boasts 14pc ad revenue increase for January/February issue
Cartier, Breguet, Porsche, Bentley Motors and Louis Vuitton are among the luxury advertisers in the January/February issue of American Express Publishing’s Departures magazine that marks a 14.4 percent increase in ad revenue compared to the year-ago period.
Click here to read the entire story on Luxury Daily

Burberry, Missoni, Hermès and Tiffany & Co. – News briefs
Today in luxury marketing - Burberry appoints Jan Heppe; Missoni plans to show fall menswear collection as scheduled; Hermès buys d'Annonay tannery to secure supplies; Tiffany & Co.holiday sales at low end of expectations.
Click here to read the entire story on Luxury Daily

4 tips for iOS 6 app store marketing
The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.
Click here to read the entire story on Luxury Daily

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