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Belstaff beefs up mobile strategy via optimized commerce - Luxury Daily

Belstaff mobile site

Belstaff mobile site

Rolls-Royce suggests power in digital marketing with final Wraith hype
Rolls-Royce Motor Cars is driving anticipation for its new Wraith model by releasing select images and videos of the model before its March 5 reveal.
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Belstaff beefs up mobile strategy via optimized commerce
British fashion house Belstaff optimized its Web site for mobile devices, allowing consumers to browse and purchase products on the go or find a nearby store.
Click here to read the entire story on Luxury Daily

Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
Click here to read the entire story on Luxury Daily

Land Rover eyes digital masses via Range Rover YouTube homepage ad
Land Rover North America targeted a broad digital audience through a one-day YouTube banner ad placement to push the all-new 2013 Range Rover.
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Four Seasons entices London bookings with Easter package
Four Seasons Hotel London at Park Lane is increasing spring bookings with an Easter package that offers guests suite accommodation and traditional afternoon tea.
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Raymond Weil fetes BRIT Awards partnership with limited-edition timepieces
Swiss watchmaker Raymond Weil is celebrating its sixth year as the official watch and timing partner of the BRIT Awards by creating two special-edition timepieces.
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Hermès, Chanel tap Travel + Leisure for lifestyle push
Hermès and Chanel are standing out against the travel-focused pages of American Express Publishing’s Travel + Leisure March issue to showcase their affluent brand lifestyle.
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Saks, Neiman Marcus, Audi and Swarovski – News briefs
Today in luxury marketing - Saks profit hurt by higher costs; Neiman Marcus profits rise; Audi will boost German output further in March on US demand; Celebrity spawn Zoë Kravitz designs capsule collection for Swarovski.
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Making sense of mobile commerce between NFC, GPS and bar codes
One of the latest hot topics when it comes to consumer behavior is how we have started to use our mobile phones for commerce and, more specifically, as a payment solution.
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