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Longines pushes ecommerce with multiple New York Times mobile ads - Luxury Daily

Longines campaign image

Longines campaign image

Cartier showcases legacy of art and design at Paris exhibit
France’s Cartier is honoring its heritage with an exhibit inside the Grand Palais in Paris that allows visitors to explore the jeweler’s role in the history of fine jewelry as art.
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Artist collaborations should accentuate what already exists in a brand
The intersection of contemporary art and luxury has always been hectic with shout-outs and an atmosphere of grandeur, but when the two fields merge through collaborations, can tangible value be gleaned?
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Chanel teases its fans before the reveal of its movie
French fashion house Chanel is continuing to tease its upcoming movie with both a new teaser video and a trailer to build up anticipation for the full release Dec. 10.
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Treccani Milano teams up with curated ecommerce site to broaden audience
Canadian-based leather goods brand Treccani Milano has placed itself on curated ecommerce site AHAlife.com, hoping to expand its consumer base globally for the holiday season.
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Tamara Mellon entrusts Net-A-Porter to manage brand’s ecommerce
Former chief creative officer and co-founder of Jimmy Choo, Tamara Mellon, is expanding the digital footprint of her namesake apparel and accessory line by partnering exclusively with online retailer Net-A-Porter.
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Marc Jacobs builds fragrance awareness with Sofia Coppola TV campaign
U.S. fashion brand Marc Jacobs is increasing awareness for its popular Daisy fragrance through a television commercial directed by Sofia Coppola.
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Bugatti to grant Chinese artist residency at French headquarters
French automaker Bugatti is collaborating with the Rubell Family Collection during Art Basel Dec. 5-8 to provide a Chinese artist a multi-week fellowship to stay at its headquarters in Alsace, France.
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Wynn Las Vegas enlists Preston Bailey for $110K flower display
Wynn Las Vegas tapped event designer Preston Bailey to create two exuberant floral installations of a hot air balloon and carousel for permanent residence in its atrium.
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Longines pushes ecommerce with multiple New York Times mobile ads
Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.
Click here to read the entire article on Luxury Daily

Versace, Barneys, Vertu and Louis Vuitton – News briefs
Today in luxury marketing - FSI values Versace at $1.5B: sources; Seven & i Buys Stake in Barneys Japan; Vertu smartphone designer working on a luxury smartwatch; Charlotte Perriand's lost masterpiece brought to life by Louis Vuitton.
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Inviting nominations for the 2013 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
Click here to read the entire article on Luxury Daily

3 ways Apple’s iPad is revolutionizing architectural visualization
With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.
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