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Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue - Luxury Daily

Balmain campaign image

Balmain campaign image

Burberry, Diane von Furstenberg, Givenchy attract Chinese consumers with New Year gift items
Luxury apparel and accessories brands are appealing to their Chinese consumers with limited-edition items and gift ideas tailored for the Lunar New Year.
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Will luxury brands embrace Bitcoin?
Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that reputation.
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Alexander McQueen weaves surreal tale to enliven spring campaign
British fashion house Alexander McQueen created a surreal narrative film to accompany its spring 2014 print advertising campaign.
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Tag Heuer continues rapid expansion by joining Fifth Ave club
Swiss watchmaker Tag Heuer is capitalizing on growing interest in horlogerie by opening its first New York flagship opening Jan. 28.
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Rolls-Royce courts burgeoning Middle East market with 1001 Nights collection
Rolls-Royce Motor Cars is hewing to the preferences of its Middle Eastern consumers with the new "Arabian Nights"-inspired limited-edition 1001 Nights Collection.
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WSJ. magazine February boasts 6pc ad page increase from year-ago period
Giorgio Armani, Burberry and Dolce & Gabbana looked at WSJ. magazine’s February issue as a springboard to debut their pre-spring 2014 collections along with numerous other brands, as the supplement’s fashion pagination increased 37 percent this month.
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Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue
French fashion house Balmain is leveraging the interest surrounding the Grammy Awards with an advertisement on Vogue magazine’s mobile Web site.
Click here to read the entire article on Luxury Daily

Saks, Riccardo Tisci, the global economy and BMW – News briefs
Today in luxury marketing - Saks to open two Canadian stores; Riccardo Tisci for Nike unveiled; Emerging markets rout a reality check for Davos elite; New BMW stores to be big, open, beige.
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Getting more personal through the iBeacon Economy
Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.
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A rip in the fabric of luxury retail
The foundation of a great luxury retail organization is the quality of the components used to create its products.
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