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Marc Jacobs features sunglasses in mobile ad to target younger demographic - Luxury Daily

Marc by Marc Jacobs sunglasses

Marc by Marc Jacobs sunglasses

Lanvin imagines abstract dialogue for campaign video to spark conversation
French fashion house Lanvin filmed a video companion for its spring/summer 2014 collection print advertising campaign that shows models having hushed conversations around a dinner table.
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Swarovski supports fashion designers to show dedication to craft
Precision cut-crystal maker Swarovski has hand-picked a number of fashion designers to show at Mercedes-Benz Fashion Week in New York as part of its Swarovski Collective.
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Just how disruptive is Airbnb for luxury hotels?
Home-sharing companies led by Airbnb have raised pressing concerns for hotel brands that now have to contend with an ultra-specific, growing and disruptive trend.
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Cartier renews interest in Paris exhibit’s final weeks through magazine
France’s Cartier is bringing its Parisian exhibit at the Grand Palais to a global audience by revealing the displays that pay homage to the jeweler’s legacy in its digital magazine Rouge Cartier No. 32.
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Four Seasons diversifies with first US boutique
Four Seasons Hotels and Resorts is expanding upon its first boutique property in the United States after agreeing to brand and manage The Surf Club in Surfside, FL.
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Marc Jacobs features sunglasses in mobile ad to target younger demographic
U.S. fashion brand Marc Jacobs is touting its sunglass collection with an ad on The New York Times’ mobile Web site.
Click here to read the entire article on Luxury Daily

Robb Report sheds the winter blues with February travel issue
The Ritz-Carlton and American Express’ travel club Inspirato were among the travel and hospitality marketers targeting readers of Robb Report looking for an exotic escape from the dull winter months.
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Mulberry, Roberto Cavalli, watchmakers and BMW – News briefs
Today in luxury marketings - Mulberry shares tumble 28.5pc after warning; Another exit for the Cavallis; Watchmakers face dearth of craftsmen as luxury market booms; BMW offers $458,000 M6 luxury sedan in China.
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How to prepare your brand for 2017
I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.
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Luxury brands need to be digital
Overall during the 2013 holiday season, mobile sales represented 16.6 percent of all online sales, up more than 46 percent from the comparable quarter the prior year. Not surprisingly, the affluent are playing a big role in the overall digital shopping trend.
Click here to read the entire article on Luxury Daily

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