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Bergdorf looks to boost in-store 5F foot traffic with mobile ad - Luxury Daily

Video still from Bergdorf 5F campaign

Video still from Bergdorf 5F campaign

Hermès adds whimsy to Metamorphosis print campaign
French leather goods maker Hermès is bringing its current print campaign to life through a social video that explores the brand’s range of products.
Click here to read the entire article on Luxury Daily

Barneys removes ecommerce barrier with free return policy
Retailer Barneys New York is introducing free returns to its ecommerce services to make online shopping less stressful for its consumers.
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Dior enrolls consumers in digital beauty school to build product awareness
French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
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Brian Atwood partners with Steve Madden to take back control of label
Footwear label Brian Atwood has bought back its intellectual property and related assets from The Jones Group with help from Steve Madden.
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Hotel brands devise egg hunts, beach-front services for Easter
After scoping out the next widely celebrated holiday, luxury hotel brands have begun crafting Easter offers.
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Maserati leverages organic brand values for driving courses
Italian automaker Maserati is drawing consumers to its Master Maserati driving courses with the promise of an authentic cultural experience.
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IWC increases awareness for Tribeca Film Festival role via live social feed
Switzerland’s IWC Schaffhausen is building exposure for its involvement as the official “festival time” partner at New York’s 13th-annual Tribeca Film Festival through a live social stream to keep fans in the know.
Click here to read the entire article on Luxury Daily

Bergdorf looks to boost in-store foot traffic with mobile ad
Department store Bergdorf Goodman is introducing consumers to its new range of offerings in its contemporary 5F department with an ad on the mobile Web site of New York magazine’s The Cut.
Click here to read the entire article on Luxury Daily

DC-area Ritz-Carltons explore National Cherry Blossom Festival
The Ritz-Carlton Washington and The Ritz-Carlton Georgetown are inviting guests to revel in the National Cherry Blossom Festival March 20 through April 13 with thematic offers.
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Agnona, Roberto Cavalli, Ferrari and Indonesian luxury tax – News briefs
Today in luxury marketing - Agnona taps Alessandra Carra as CEO; Roberto Cavalli for sale?; Ferrari appoints new board members, chairman and CEO stay on; Indonesia’s luxury goods tax to rise to 125pc.
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How retailers should select their mobile payment platform
Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.
Click here to read the entire article on Luxury Daily

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