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Finding ways around the standard mobile banner ad - Luxury Daily

Alex Linde, senior vice president of monetization

Alex Linde, senior vice president of monetization at The Weather Company

64pc of urban Chinese say craftsmanship most defines luxury: study
Chinese consumers look to a brandís craftsmanship more than other factors when determining its luxury status, according to a new study by Mintel.
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Top 10 brand social videos of Q1
Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.
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Finding ways around the standard mobile banner ad
SAN FRANCISCO - Conveying the essence of a campaign through a mobile banner advertisement can be stifling, but many brands are finding inventive ways to get around this stumbling block, according to a session March 26 at ad:tech San Francisco 2014.
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Saks teams with Burberry for digital beauty event
Department store chain Saks Fifth Avenue is aiming to increase foot traffic to its New York flagshipís beauty department through an in-store event featuring British apparel label Burberryís newly launched cosmetics collection.
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Armani launches first Swiss-made watch collection with multichannel campaign
Giorgio Armaniís collection Emporio Armani is showing the Italian labelís first Swiss-made watch line at Baselworld in a vault-inspired installation.
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Land Rover multiplies British heritage with Barbour fashion collaboration
British automaker Land Rover is partnering with British fashion label Barbour for a 2014 autumn/winter line.
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Fashion marketers push beauty lines for Tatlerís April issue Beauty Awards
Christian Dior and Dolce & Gabbana were among the fashion marketers promoting fragrance and beauty collections in the April edition of Tatler to lend support to the magazineís annual Beauty Awards.
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Todís targets loyalists with logo driven mobile ad
Italian leather goods company Todís is targeting culturally-minded affluent readers of Condť Nastís W magazine with a banner advertisement on the publicationís mobile Web site.
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Versace, LíWren Scott, Graff Diamonds and London luxury Ė News Briefs
Today in luxury marketing - Versace profits rise 27.6pc; Charity launches L'Wren Scott award; So this is what a $55M watch looks like; Is Londonís luxury ground-zero under threat?
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Valuing engagement over scale in mobile
While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.
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