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Net-A-Porter uses multiple moving ads to attract consumer attention - Luxury Daily

Net-A-Porter promotional image

Net-A-Porter promotional image

Top 10 luxury brand digital campaigns of Q1
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
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Financial Times responds to popularity of supplements with How To Spend It expansion
The Financial Times is celebrating the twentieth anniversary of its How To Spend It magazine supplement by expanding its reach to affluent readers in Italy through a partnership with Italian newspaper publisher Il Sole 24 Ore.
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Jaguar spotlights Tom Hiddleston, Shakespeare in latest British Villains video
British automaker Jaguar is finding fresh ways to extend its "Good to be Bad" campaign with solo discourses on the art of cinematic villainy by featured actors.
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Trump International New York drives traffic via Fabergé Big Egg Hunt involvement
Trump International Hotel & Tower New York at Central Park is joining in on the fun of Fabergé’s expansive Big Egg Hunt that has recently entered the five boroughs with a family-friendly package for Easter.
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Armani drives Web traffic for revamped Casa site with Twitter talk
Italian fashion label Giorgio Armani will hold its fourth live Tweet Talks event in Milan during home furnishing show Salone del Mobile.
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Ralph Lauren builds cohesion between runway and fragrance via film
U.S. apparel and accessories brand Ralph Lauren is expanding its fragrance collection with addition of Midnight Romance that embodies feminine mystery.
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Four Seasons goes fly fishing, barrel racing for Wild West academy
Four Seasons Resorts and Residences Jackson Hole, WY, is invoking Wild West mythology for a new learning academy geared for families.
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77pc of affluent Millennials optimistic about economy: report
he latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-x'ers and Boomers.
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Net-A-Porter uses multiple moving ads to attract consumer attention
British ecommerce retailer Net-A-Porter is targeting consumers looking for both work and play attire with a pair of advertisements on New York magazine’s The Cut blog.
Click here to read the entire article on Luxury Daily

Prada, Neiman Marcus, Piguet and ethical luxury – News briefs
Today in luxury marketing - Prada forecasts slowing sales growth as luxury demand ebbs; Neiman Marcus unveils top management roles; A modern match for Audemars Piguet; Is luxury less ethical than it thinks?
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Mobile marketing’s evolution to mobility
According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”
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