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Krug ID app creates mobile reference network for Champagne lovers - Luxury Daily

Krug's Krug ID app

Krug's Krug ID app

Bespoke experiential marketing still best way to target ultra-wealthy: report
Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.
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Luxury brands clarify vehicle ambitions at NY Auto Show
Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.
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Dior gives insider access to atelier in documentary
French couture house Christian Dior is allowing consumers to see the inner workings of its atelier with a documentary premiering during New York's Tribeca Film Festival beginning this weekend.
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Krug ID app creates mobile reference network for Champagne lovers
French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.
Click here to read the entire article on Luxury Daily

Bang & Olufsen targets US consumers with sensory retail concept
Danish audio and video company Bang & Olufsen is expanding its retail footprint in the United States with a new concept store on New York’s Madison Avenue.
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Canali taps Mr Porter editor for styling session to build presence online
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
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Douglas Elliman invigorates West Coast offices with first major project
Real estate brokerage Douglas Elliman is handling the marketing and sales during phase one of a $1 billion mixed-use project that aims to rejuvenate downtown Los Angeles.
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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue
Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.
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Mulberry, Cavalli, London real estate and Tesla – News briefs
Today in luxury marketing - Mulberry aims for "affordable luxury" after failed move upmarket; "Leopard King" Cavalli nears $621 million sale to Permira; London: first port of call for luxury real estate – Christie’s; Mercedes head: Tesla has no network, limited potential.
Click here to read the entire article on Luxury Daily

Pay per call and mobile search are the future of mobile commerce
Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.
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