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Hermès shoots for diversion over commerce in mobile ad - Luxury Daily

From Hermes campaign video

From Hermes campaign video

Facebook incorporates brand data to better target consumers
LOST PINES, TX - Facebook is incorporating data outside its own to allow brands to better target consumers, a Facebook executive said April 23 at iProspect’s Client Summit.
Click here to read the entire article on Luxury Daily

Does a repeal of Net Neutrality impact luxury ecommerce?
If the Federal Communications Commission dismantles Net Neutrality, the Internet's reigning equality will likely be upended, which may affect branded ecommerce.
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Neiman Marcus exec says data recreates the in-store relationship online
LOST PINES, TX - It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.
Click here to read the entire article on Luxury Daily

Savelli, Gemfields fuse technology, jewelry with $244K smartphone
Geneva-based jeweler and luxury smartphone manufacturer Savelli-Genève has partnered with colored-gemstone miner Gemfields to create an on-trend mobile device adorned with emeralds.
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Brands should act like media owners to connect with consumers
LOST PINES, TX - Brands should work to create relevant content that goes beyond product to entertain and engage consumers, said an executive from Dentsu Aegis Network Thursday at the iProspect Client Summit.
Click here to read the entire article on Luxury Daily

Rolls-Royce artisans tour Asia to pull back creative curtain
British automaker Rolls-Royce is embarking on a multi-country tour through Asia to woo affluent consumers and present the people behind-the-scenes.
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Bulgari Hotels boosts Russian awareness via VK account
Italian jeweler Bulgari is using its London hotel and residence property to introduce its newly created account on popular Russian language social networking site VK.
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Hermès shoots for diversion over commerce in mobile ad
France's Hermès is limiting the amount of engagement to improve on quality with a mobile advertisement on New York magazine’s The Cut.
Click here to read the entire article on Luxury Daily

Tatler’s May issue reaches the masses with high-end accessories promotions
Dior, Chanel and Prada were among the marketers that focused on entry-level accessories in the May edition of Condé Nast-owned Tatler to attract aspirational consumers to the imprint.
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Burberry, luxury fashion, luxury apps and Saks – News briefs
Today in luxury marketing - Burberry teams with Alibaba's Tmall.com; Fashion's luxurious expansion; The app-filled future of luxury is avoiding people; Saks Fifth Avenue to open second Manhattan store at Brookfield Place.
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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
Click here to read the entire article on Luxury Daily

Silence on Net Neutrality reversal will throttle mobile innovation
Not much thought is being given to this news – what with all the geopolitical turmoil worldwide – but the whole notion of all content being equal on the Internet is about to become history.
Click here to read the entire article on Luxury Daily

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