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Michael Kors floats through Shanghai Jet Set event with 360 degree app - Luxury Daily

Screenshot from MK360 app

Screenshot from MK360 app

Sustainability in luxury fashion should be a no-brainer: Stella McCartney
MEXICO CITY, Mexico – British fashion designer Stella McCartney approaches her business with an innate sustainability mindset, which she explained to the audience at the FT Business of Luxury Summit May 12.
Click here to read the article on Luxury Daily

Michael Kors floats through Shanghai Jet Set event with 360-degree app
U.S. fashion label Michael Kors is sustaining the atmosphere from the Jet Set collection debut for its Shanghai, China, flagship with a 360-degree application that ferries fans through the celebration.
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Brazil’s 170M-strong consumer base prefers shopping abroad due to price, portfolio
MEXICO CITY, Mexico - While some economists may argue that Brazil missed the window of opportunity, the rise of the middle, or C Class, is evidence of the country’s potential in the global economy, according to a panel session May 12 at the FT Business of Luxury Summit.
Click here to read the article on Luxury Daily

Mexico offers a fully baked emerging market: real estate exec
MEXICO CITY, Mexico - Mexico is an often overlooked emerging market that luxury brands should consider, according to a panel May 12 at the FT Business of Luxury Summit.
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Longchamp exec labels South East Asia a “half China” with explosive middle class
MEXICO CITY, Mexico – With a regional population of more than 600 million people, South East Asia is gaining steam in the luxury market space in both product purchase and hotel stays, according to a panel May 12 about South East Asia at the FT Business of Luxury Summit.
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St. Regis links polo season with Family Traditions campaign
St. Regis Hotels and Resorts is gearing up for the opening May 17 of the international high-goal polo season in England.
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Connective commerce key to targeting Chinese consumers, says Lane Crawford exec
MEXICO CITY, Mexico – For luxury brands China has been a main target strategically as the Chinese consumer is estimated to account for 35 percent of the luxury market, according to a panel session May 12 on the Asian giant at the FT Business of Luxury Summit.
Click here to read the article on Luxury Daily

Social media needs to be organic to succeed
MEXICO CITY, Mexico - Luxury brands should work to create a more organic, personable social media presence to reach a younger consumer, according to a panel discussion May 12 at the FT Business of Luxury Summit.
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Worthy hastens auction time for pre-owned luxury jewelry, watches
Newly launched online marketplace Worthy aims to provide luxury consumers with a secure and reliable platform to sell jewelry, diamonds and watches for top prices.
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Dubai, China, Aston Martin and luxury watches – News briefs
Today in luxury marketing - Luxury brands rush to Dubai's new boom; Why global recovery could depend on China's taste for luxury; Aston Martin expects to be profitable after 2016; Watches for modern-day explorers.
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5 tips to ensure the effectiveness of mobile ad campaigns
The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success.
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What we buy is now who we are
The average consumer is arguably more knowledgeable than ever before about the impact of her everyday habits. What started with eating organic or ditching the SUV is slowly evolving into a wholesale approach to conscious consumption that includes the clothes we wear and the objects that decorate our home.
Click here to read the article on Luxury Daily

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