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BMW searches for the “millions” of brand stories around the world - Luxury Daily

#BMWStories post from fan

#BMWStories post from fan

Estée Lauder chairman: Focus expansion efforts on where the future might be
MEXICO CITY, Mexico – Estée Lauder Cos.' expansion practices are marked by entering emerging markets ahead of other companies despite the increased risk, according to the “Building Empire” session May 13 at the FT Business of Luxury Summit.
Click here to read the entire article on Luxury Daily

Michael Kors ranked most promising luxury company: report
U.S. fashion label Michael Kors received the highest Q ratio, a measure of how valuable intangible assets such as brand equity and innovation are, in the first annual Global Powers of Luxury Goods report by Deloitte.
Click here to read the entire article on Luxury Daily

Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
Click here to read the entire article on Luxury Daily

Christian Louboutin: Personnel, education key to entering emerging markets
MEXICO CITY, Mexico – When entering emerging markets with great income disparity, getting clients to feel comfortable spending requires education, said footwear designer Christian Louboutin May 13 at the FT Business of Luxury Summit.
Click here to read the entire article on Luxury Daily

Fashion uses art to boost margins, elevate merchandise
MEXICO CITY, Mexico – Fashion and art can mutually benefit from the increasing convergence between the two sectors, according to a panel discussion May 13 at the FT Business of Luxury Summit.
Click here to read the entire article on Luxury Daily

BMW searches for the “millions” of brand stories around the world
German automaker BMW is unifying owners around the world with a global campaign that celebrates driver stories.
Click here to read the entire article on Luxury Daily

Temporary retail “shows” allow for smooth entry into emerging market
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the water through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
Click here to read the entire article on Luxury Daily

Ritz-Carlton gets to the essence of guest tales in six words
The Ritz-Carlton is inviting fans to submit six-word stories capturing brand-related memories that will then be shared in various forms on social media.
Click here to read the entire article on Luxury Daily

Ferragamo, Savile Row, luxury consumers and luxury retail – News briefs
Today in luxury marketing - Salvatore Ferragamo profits up 2pc; Tax clampdown trims Savile Row profits; Bad news for richest 1pc as luxury firms hike prices; You’re not worthy: snubbed customers snap up luxury goods.
Click here to read the entire article on Luxury Daily

What if mobile could make TV buying smarter?
Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.
Click here to read the entire article on Luxury Daily

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