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Montblanc increases Chinese awareness with WeChat gamification - Luxury Daily

Montblanc's Meisterstück 90th anniversary nib

Montblanc's Meisterstück 90th anniversary nib

Kering builds bridge for young talent with Parsons student competition
French luxury conglomerate Kering is co-hosting the third annual “Empowering Imagination” competition for students with Parsons the New School of Design.
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Lalique retrospective highlights founder’s artistic influence
French crystal-maker Lalique will be able to further its position in the art world with an exhibition at the Corning Museum of Glass in Corning, NY.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
Click here to read the entire article on Luxury Daily

Montblanc increases Chinese awareness with WeChat gamification
Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.
Click here to read the entire article on Luxury Daily

Fortnum & Mason connects milliners and consumers with event series
British department store Fortnum & Mason is highlighting the art of hat making with a two-week series of in-store events at its Piccadilly store.
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JetSuite calls out competitors for questionable pricing
Private jet charter company JetSuite is basing its latest campaign on the industry's lack of transparency by emphasizing the misleading pricing hooks of competitors.
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Four Seasons Las Vegas adapts to shifting preferences with car charging stations
Four Seasons Hotel Las Vegas is endorsing environmentally sensible behavior by introducing electric car charging stations.
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Bentley creates film with in-car technology
British automaker Bentley Motors is showcasing the thought process behind its technological advances with a new film shot with an iPhone 5s.
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Omega, Louis Vuitton support lifestyle in Architectural Digest’s June edition
Omega, Louis Vuitton and Chanel added to the ideals of a “Lush Life” in the June issue of Condé Nast shelter publication Architectural Digest.
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Japan, Burberry, luxury goods and Anna Wintour Costume Center – News briefs
Today in luxury marketing - Japan may lose its taste for foreign luxury cars; Burberry renews part of Japanese license with Sanyo; Luxury goods market growth to slow in 2014 - Bain; Metropolitan Museum of Art's Anna Wintour Costume Center to highlight China for spring 2015 exhibit.
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How mobile is transforming the retail industry in stores and online
To help retailers address growing customer expectations and improve in-store experiences, there are three key areas where mobile can drive greater differentiation and value.
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