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VW ensures brand visibility during World Cup via soccer app - Luxury Daily

Onefootball Brazil app

Onefootball Brazil app

Baccarat celebrates 250 years with in-store display at Printemps
French crystal maker Baccarat is feting its 250-year history at the Paris flagship of department store Printemps.
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Luxury brands active on average of 2.2 Chinese social platforms: L2
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
Click here to read the entire article on Luxury Daily

Valentino, Bentley reach female consumers through four-day charity drive
Valentino, Net-A-Porter, Bentley Motors, Aston Martin and Maserati are participating in the third annual Cash & Rocket charity drive to reach female consumers.
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Hublot travels world to promote FIFA World Cup timekeeping role
Swiss watchmaker Hublot is strengthening its connection to world of soccer through its international “Hublot Loves Football” campaign in the weeks leading up to the start of the FIFA World Cup June 12.
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Mandarin Oriental sets stage for proposals via engagement ring excursion
Mandarin Oriental New York is targeting couples on the brink of their engagements with a romantic package that lets them search for the ideal engagement ring.
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VW ensures brand visibility during World Cup via soccer app
Audi and Porsche are among the luxury automakers likely to benefit from their parent company Volkwagen's World Cup application that facilitates the fan experience during the globally adored event.
Click here to read the entire article on Luxury Daily

Maserati, Bulgari, Bentley and retail – News briefs
Today in luxury marketing - Maserati’s image builds on a racing reputation; Luxury brand Bulgari reveals plan for Dubai hotel; Watch the Bentley SUV teaser video; New formats drive retail developers.
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Challenges of sports audience targeting
Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising.
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