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Mobile is not just about shrinking content - Luxury Daily

Porsche GTS Routes app

Porsche GTS Routes app

Millennials render campaigns extinct, channels irrelevant
NEW YORK - Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Click here to read the entire article on Luxury Daily

Mr Porter and Uber offer Paris Fashion Week attendees free transportation
Men’s online retailer Mr Porter, with mobile car service application Uber, is creating an easy way for Paris Fashion Week guests to travel around the city.
Click here to read the entire article on Luxury Daily

Berluti asks consumers to get creative, playful for user-generated gallery
French leather goods maker Berluti is highlighting its own playful nature with a user-generated gallery on its Web site.
Click here to read the entire article on Luxury Daily

Stop being the victim of an outdated ecosystem: Forrester analyst
NEW YORK - Many companies have not adapted their environments, and all aspects of their business, to reflect the evolved customer-centric age, said a senior Forrester analyst June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Click here to read the entire article on Luxury Daily

Dolce & Gabbana drives awareness with limited-edition fragrance microsite
Italian fashion house Dolce & Gabbana is launching a limited-edition of its scent Light Blue and has created a microsite to solely promote the fragrance.
Click here to read the entire article on Luxury Daily

Mobile is not just about shrinking content
Consumers spend three to four times as long on mobile applications than on mobile sites and mobile traffic now equals Web traffic, according to an Adobe director June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Click here to read the entire article on Luxury Daily

Jaeger-LeCoultre hosts digital museum to promote collection
Swiss watchmaker Jaeger-LeCoultre has released a virtual museum to showcase new pieces in its Hybris Artistica Collection.
Click here to read the entire article on Luxury Daily

Remote Lands entices travelers with 18-day trip through Asia
Luxury tour operator Remote Lands is inviting consumers to a private jet trip Oct. 4-21 through China, Bhutan, India and Sri Lanka.
Click here to read the entire article on Luxury Daily

Centralized measurement of customer satisfaction ensures standard experience
NEW YORK – The consumer’s voice needs to be more a part of the measurement of client satisfaction than numbers, said an executive from Automatic Data Processing June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Click here to read the entire article on Luxury Daily

China, Brioni, South Korea and luxury retail – News briefs
Today in luxury marketing - What it takes to hold a top luxury event in China; Lot watch: Brioni causes a stir at Milan Men's Fashion Week; Luxury brands battle to stay in fashion in South Korea; Stores still critical to wooing men, but leaders re-wiring for digital age.
Click here to read the entire article on Luxury Daily

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