Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.
  • Email this
  • Print
  • ARTICLE TOOLS
    SPONSOR
  • Please click here to learn more!

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

Mercedes places fans in driver's seat with new app - Luxury Daily

Mercedes-Benz Goodwood FOS app

Mercedes-Benz Goodwood FOS app

Top 10 luxury retailer brand efforts of H1
Retailers showed their dedication to consumers in the first half of 2014, placing them at the forefront of campaigns or ensuring that their voices were heard.
Click here to read the entire article on Luxury Daily

Christian Louboutin uses shoe imagery to launch nail polish line
French footwear label Christian Louboutin is drawing attention to its newly launched beauty line with digital communications that match a bottle of nail polish with one of its stilettos.
Click here to read the entire article on Luxury Daily

Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
Click here to read the entire article on Luxury Daily

How Audi engaged fans with technology at Goodwood
Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.
Click here to read the entire article on Luxury Daily

Luxury consumers prefer boutique wealth-management firms: report
Ultra-affluent consumers appreciate the relationship-building culture fostered at boutique wealth management firms, according to a new report by the Luxury Institute.
Click here to read the entire article on Luxury Daily

Hasselblad offers insight into astronaut photography
Swedish camera brand Hasselblad Bron is honoring the 45th anniversary of Apollo 11’s moon mission by completing a user’s manual for astronauts to photograph their space expeditions.
Click here to read the entire article on Luxury Daily

Bentley participates in 24-hour race to drive racing season attention
British automaker Bentley Motors is participating in the 24-hour marathon race at Spa-Francorchamps.
Click here to read the entire article on Luxury Daily

Bottega Veneta celebrates iconic handbag with customization
Italian apparel and accessories brand Bottega Veneta is making its iconic Knot bag more of a personal statement with an upcoming customization feature on its Web site.
Click here to read the entire article on Luxury Daily

Ritz-Carlton Hong Kong hosts exhibition to highlight artistic philosophy
The Ritz-Carlton Hong Kong is displaying artist Yuanming He’s work in the Sky Art Salon on floor 102 of the hotel to attract art enthusiasts.
Click here to read the entire article on Luxury Daily

Mercedes places fans in driver’s seat with new app
German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.
Click here to read the entire article on Luxury Daily

Luxury brands, Prada at Barneys New York, Daimler and Michael Kors – News briefs
Today in luxury marketing - Luxury brands are different; Prada at Barneys — Thinking chic; Daimler says has more to do on costs after solid results; Has the Michael Kors bubble burst?
Click here to read the entire article on Luxury Daily

When to use push notifications versus SMS messaging
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
Click here to read the entire article on Luxury Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

 
Related content: Advertising, Luxury Daily

Please click here to learn more!