ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

BMW uses YouTube ads to reach video enthusiasts - Luxury Daily

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Louis Vuitton is 2014 Luxury Marketer of the Year

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie?s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats

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Top 10 luxury brand digital campaigns of 2014

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Luxury brands must understand consumer spending levels

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BMW uses YouTube ads to reach video enthusiasts

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Pinterest?s Promoted Pins aim high in 2015

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Net-A-Porter, Moynat, Tiffany and Trump ? Live news

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YouTube, Qatar, Burberry and China ? News briefs

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Luxury Daily will not publish Thursday, Jan. 1
Luxury Daily will not publish on Thursday, Jan. 1 in observance of New Year?s Day. We will resume publication on Friday, Jan. 2.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Optimizing the mobile app for future mcommerce success
It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application.
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