Top 10 social media marketing campaigns of 2016 - Luxury Daily
By Staff reports
December 30, 2016
The behavior of millennial men is driving the market, leading 7 out of 10 top performing fashion and luxury companies to hail from the United States and has put increased focus on apparel and footwear, according to a report from the Boston Consulting Group.
Social media has become extremely pervasive in consumer behavior and the marketing industry.
Italian fashion house Giorgio Armani is sharing what it will say Sì to in 2017 through a social activation tied to its Sì womens fragrance.
Online retailer Net-A-Porters Porter magazine is encouraging downloads of its digital edition to kick off 2017.
Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.