CollegeRecruiter.com, one of the leading job boards for college students looking for internships and college graduates in market for entry-level positions, has gone mobile.

The Minneapolis, MN-based company's mobile site at http://collegerecruiter.mobi is being positioned as a fully functional job board with almost all the bells and whistles of the wired Web site. Being alert to the newest job postings on the site is one of the key benefits of CollegeRecruiter.mobi.

"We're looking at our mobile site to build our overall traffic and enable us to continue our leadership role as the Internet continues to migrate from desktop computers to mobile devices," said Steven Rothberg, founder/president of CollegeRecruiter.com.

Here's what Mr. Rothberg had to say about his company's mobile strategy and the opportunity ahead:

Why the need for CollegeRecruiter.com to go mobile?
CollegeRecruiter.com is the leading job board for college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities, so virtually all of our users rely extensively on their mobile devices to connect with their friends and the Internet.

If we want to continue to be a leader for this audience, then we need to be mobile so that we are where they are.

Are we assuming that all college grads have smartphones?
Definitely not. A higher percentage of college students and recent graduates have smartphones than the general population and the percentage who have smartphones is increasing, but our site is designed to work well with any Web-enabled phone.

How will the site work in terms of functionality?
Unlike some other job boards which are going mobile, our mobile site is fully functional. You can search for and read any of the tens of thousands of pages of employment-related articles, blogs and videos.

You can also search, read and apply to any of the hundreds of thousands of internship and job postings on the site.

Most of the other boards require you to email a link to a job posting to yourself and then you apply when you're at your computer. Seems to me that defeats the point of the site being mobile.

Who created the mobile site?
We created the mobile site using in-house talent.

How do you send a resume from the phone? Or even fill in those fields?
We only require three fields for the vast majority of jobs: name, email address and cover letter/resume.

It should be pretty easy for candidates to complete the first two fields. The last field they can complete by either copying and pasting a document saved on their smartphone, type in a URL to their online resume or type in a summary of their qualifications.

Realistically, very few will type in a complete resume.

How is it different from others in the market? Which other job boards have mobile sites?
MJob.com is helping some other job boards go mobile. RecruitingNevada.com is an example of one of those.

A much higher percentage of overseas job boards are mobile than U.S. job boards because the use of mobile overseas is much further along than it is here.

How do you monetize the mobile site?
The more visitors to our mobile site, the less advertising we need to pay.

Also, we'll soon be launching a complimentary job match alert service via texting and we'll generate revenues from candidates who want to subscribe to that premium service.

Who pays for usage -- recruiter or applicant? And what are the listing fees?
There are no additional costs to the recruiters or applicants. Virtually all of our job board services are free to candidates and employers pay to advertise their job openings. Their ads run at no additional cost on our mobile site.

So what's your strategy with this mobile offering?
We're looking at our mobile site to build our overall traffic and enable us to continue our leadership role as the Internet continues to migrate from desktop computers to mobile devices.

How are you going to promote it?
We're working on getting listed in the mobile search engines. We've had some good press coverage so far, and we'll be driving traffic using the texted job alerts.

What kind of traffic or usage are you expecting?
We're anticipating that within a year about 25 percent of our traffic will be to our mobile site.

So what challenge are you addressing with the mobile site?
We want to remain relevant and prominent with the bulk of visitors to our Web site, the college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities.

As they continue to migrate their Internet access points from desktop computers to mobile devices, we need to migrate with them.