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Burberry launches commerce-enabled iPad application 
Burberry launched its ?Retail Theatre? for London Fashion Week, letting invited consumers watch the luxury brand?s spring/summer 2011 fashion shows in real-time and place orders via the Burberry iPad application.
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Gucci breaks TV campaign to push Guilty fragrance
Gucci broke a multichannel effort that includes a TV ad campaign that first aired during the MTV VMAs promoting Guilty, the luxury brand?s newest fragrance.
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Lexus burnishes green credentials with Eco Challenge philanthropy program
Lexus is working to bolster its image as an environmentally-conscious company via its Lexus Eco Challenge education initiative starting late-September.
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Conde Nast?s W rebrands to target broader advertiser base
Conde Nast?s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
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D&G, Burberry and Barneys New York ramp up fall marketing efforts
Today in luxury marketing - Dolce & Gabbana shows reverence for today?s woman via print campaign; Burberry ramps up digital strategy.
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