Tanqueray Gin has partnered with Zagat to sponsor its iPhone application and let consumers get access to top select establishments serving the company?s gin.

Consumers using the Zagat T&T Finder application can get access to the company?s premium ratings and reviews for a selection of hot spots in 10 destination cities across the United States. The application will be available for free download for one year.

?Tanqueray is always looking to enhance the consumer experience, not just when it comes to their spirit of choice but every aspect that goes into planning their evenings,? said Kate Price, brand director at Tanqueray.

The Zagat T&T Finder sponsorship brings our consumers useful information right into the palm of their hands ? simple to access and free of charge for a year,? she said.

Tanqueray Gin claims is an award-winning white spirit maker.

Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other leisure activities.

Drinks all around
Consumers in Boston, Chicago, Las Vegas, Los Angeles, Miami, New Orleans, New York City, Orlando, San Francisco and Tampa can download the Zagat application.

The application features ratings and reviews for approximately 500 establishments across the United States.

After consumers download the application, GPS technology will locate nearby Zagat-Rated restaurants and nightspots where consumers can enjoy a Tanqueray and tonic.

?In Zagat?s 2009 National Spirits and Cocktails Survey, Tanqueray was rated the No. 1 Gin for a Gin and tonic,? Ms. Price said. ?This rating opened the door for additional opportunities to partner with Zagat.

?Zagat is dedicated to helping consumers find superior restaurant and nightlife experiences by providing them with rich and reliable content,? she said. "Tanqueray looks to provide consumers with the same level of quality when it comes to their drink experiences, responsibly of course.

"Bringing the two together to help consumers find both was a natural fit."

Gin for your thoughts
Additionally, there is an augmented reality feature that lets users see an interactive view of establishments via their iPhone camera.

Here is the augmented reality feature

Aside from indicating proximity, the search results can be sorted by food, decor, service and cost.

In addition, the results can be emailed or added to user's contacts and personal calendar.

?Consumers are relying on their mobile devices for their everyday needs and because of this, it is essential that we are present in this space, hence the partnership with Zagat to bring to life the Zagat T&T Finder,? Ms. Price said. ?Mobile will continue to be top of mind as we look to the future.

?Right now our focus is on the iPhone app ? Zagat T&T Finder, but we are definitely keeping our eye on the horizon in terms of Tanqueray and the mobile space,? she said.