One of the biggest challenges that luxury brands face with counterfeiting is loss of business in terms of revenue. What should they do to get a handle on this? 

New York's Trump International Hotel and Tower is personalizing its marketing strategy with direct mail postcards promoting the newly renovated location at One Central Park West. 

Eyeing a natural fit, German automaker Mercedes-Benz is raising awareness and showcasing the new 2012 CLS63 AMG model to southern Florida car enthusiasts at the Miami Beach Polo World Cup for a second season.

Conde Nast's Vogue magazine has updated its mobile application to include sponsored luxury apparel and accessories from Gucci and David Yurman based on the weather and current trends. 

Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional. 

Today in luxury marketing - Hermes showcases luxury iPad 2 cases; Caught testing: BMW M3 Pickup; Dolce & Gabbana expanding in China; LVMH buys stake in Charles & Keith. 

All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.