The Mobile Marketing Association, a global organization promoting the development and sustainability of mobile marketing, has announced the finalists for its Fifth Annual Global Mobile Marketing Awards.

As the MMA?s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

The finalists for this year?s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape the industry?s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond, according to the MMA.

The award finalists for the 2009 MMA Best Mobile Campaign, by category and region, are:

Display - North America
Disney.com Mobile, The Walt Disney Company
Dockers iPhone Shake, OMD
Pizza Hut iPhone App, Pizza Hut Inc.

Display - Central & Latin America
Banorte movil, Mobext
Citroën: Real Time Maintenance Stage Detector, Media Contacts, Mobext and Citroën
Trident Fresh, F.biz

Display - Europe, Africa and Middle East
Coca-Cola Buvez-Bougez, Phonevalley
Coca-Cola's Tele2 Happy Hour, Mobiento & IUM
LMfootball.mobi, Livemobile (Pty) Ltd
Soccer stars in your pocket, Mobiento

Display - Asia Pacific
Affle?s SMS2.0 faces its Moment of Truth, Mindshare India
Notorious BIG, The Hyperfactory
Puma F WAN, PHONEVALLEY

Display - Global
Drinkspiration by Absolut, Absolut Vodka (Developed by: apegroup / Great Works / 24HR)
Nokia Batman - The Dark Knight, 12snap Germany GmbH
The Virtual Zippo Lighter App, Moderati Inc.

Messaging - North America
Best Buy Product Information on Demand, MyThum Interactive
Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
Text to Remember 9/11, Mobile Commons and  September 11 Memorial & Museum

Messaging - Central & Latin America
Auto Racing SMS Advergame, Hanzo SA
Carefree Mobile Campaign, pontomobi interactive
The Mummy 3 DVD Promotion, 2ergo

Messaging - Europe, Africa and Middle East
Keith Urban 2009 Escape Together World Tour, Sponsored by KC Masterpiece and Kingsford Charcoal, powered by Mozes Inc.
Kraft Foods Turkey / Patos, Mobilera
Turkey Love Bonus, RABARBA ILETISIM HIZMETLERI

Messaging - Asia Pacific
Because We Can, The Hyperfactory
Pampers Hearts Club, Procter & Gamble Philippines
Quaker Oats Eat Well and Win SMS Promo, Pepsico International-Philippines

Messaging - Global
Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Emerging Technologies - North America
Ace Hardware Memorial Day Sale, Ace Hardware, Horizon Media and Mobile Posse Inc.
Groundbreaking LBA Trials Prove Effectiveness, Useful Networks
Pizza Hut iPhone App, Pizza Hut Inc.

Emerging Technologies - Central & Latin America
Bluetooth marketing at Pacaembú stadium, F.biz
Close Up Mobile Campaign, pontomobi interactive
Jeito Chiclets; Jeito Lhama, F.biz

Emerging Technologies - Europe, Africa and Middle East
Fanta More Play, The Hyperfactory
Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
Vodafone myCampaign, Vodafone D2 GmbH

Emerging Technologies - Asia Pacific
Cadbury Be The Gorilla, The Hyperfactory
The MegaSim ? An advanced Device client working as a single discovery UI or SMS / USSD / Voice / GPPRS and 3G services, Phoneytunes.com
Transformers: Revenge of the Fallen, Aura Interactive

Multi-Mobile Channel - North America
Rogers/Live Nation - Wireless Box Office, MyThum Interactive
Rogers/MTV Leak Live Tour, MyThum Interactive
The Bouncer iPhone App, Mobile Site and SMS Marketing Campaign, iLoop Mobile Inc.

Multi-Mobile Channel - Central & Latin America
ClubMovistar ? Mobile Loyalty Program, Movistar Chile, AndinaTech
Petrobras Brazil GP 2008, F.biz
Skol Beats 2008 Mobile Campaign, pontomobi interactive

Multi-Mobile Channel - Europe, Africa and Middle East
?Handy leer? Fanta her!? (Need a top-up? Grab a Fanta!), YOC AG
Mini Mobile Dealer, Mobile Dreams Factory
Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI

Multi-Mobile Channel - Asia Pacific
Selling Notebooks through Mobiles-A campaign for HP, Affle
Sony Quantum Code, Aura Interactive
The Car in my Pocket, Group M - Maxus

Multi-Mobile Channel - Global
Coca-Cola Global Mobile Festive 2008, The Coca-Cola Co.

Social Media - North America
Gap StyleMixer iPhone App, AKQA
Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
Toyota Matrix Dark Alley - Your Other You, The Hyperfactory

Social Media - Europe, Africa and Middle East
Garnier Seasons Greetings Generator, Mobile Dreams Factory
My 2009 Resolution, Mobile Dreams Factory
The Fastest on Facebook, Mobile Dreams Factory

Social Media - Asia Pacific
KFC engages consumer on mobile internet, Madhouse Inc.
Sony Quantum Code, Aura Interactive

Cross-Media Integration - North America
Live A Little, A lot, Team One/Lexus
Sprint Win a Disney Vacation Sweepstakes, Vibes Media
UPS jobs-Problem Solved, UPS and TMP Worldwide

Cross-Media Integration - Central & Latin America
Dobre o seu salário, F.biz
Super game + Figurinha, F.biz
TIM Father's Day: Gift Express, TIM, McCann Erickson and Mobext

Cross-Media Integration - Europe, Africa and Middle East
Be Cheeky and Eat By The Face, Mobile One2One
Vodafone McLaren Mercedes App, OMD Mobile
Who Killed Summer 09 (Vodafone Group), OMD Mobile

Cross-Media Integration - Asia Pacific
Go For It, Tribal DDB India
Honda Jazz ? Prodcasting, TELiBrahma Convergent Communications Pvt. Ltd.
The Olay mCoupon Campaign, P&G

Cross-Media Integration - Global
Becks City Attach 2009, Shine
Pepsi Dear Mr. President, R/GA
Ad Council That?s Not Cool, R/GA

Best Mobile Campaign Overall
UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
Who Killed Summer 09 (Vodafone Group), OMD Mobile
TIM Father's Day: Gift Express, TIM, McCann Erickson and Mobext

The award finalists for the 2009 MMA Industry Awards are:

Innovation: Creativity
SMS2.0 - Changing the paradigm for Mobile Marketing, Affle
SMS2.0 - Changing the paradigm for Mobile Marketing, RABARBA ILETISIM HIZMETLERI A.S.
The Fastest on Facebook, Mobile Dreams Factory

Innovation: Reach
Save the Children Gaza ceasefire, Incentivated
ScoreCenter, ESPN
The 100,000 treasure boxes, Mobile Dreams Factory

Social Impact
Center for Community Change Mobile Action Network, Mobile Commons Inc. and the Center for Community Change
Earth Hour, The Hyperfactory
Text ALIVE Mobile Donations, Mobile Accord Inc.

MMA Award for Overall Excellence
Clickatell
The GSMA and comScore in partnership with British Mobile Operators ? Telefonica O2, Vodafone, Orange, T-Mobile and Three UK K
Fanta Stealth Sound System, Ogilvy Advertising

The award finalists for the 2009 MMA Academic awards are:

Individual
Tao (Tony) Gao, Northeastern University
Margherita Pagani, Bocconi University
Michael J. Becker, vice president of strategy at iLoop Mobile

Institution
Ball State University
Woodapples ? Information people love, tisco and TU Vienna