LOS ANGELES - The Mobile Marketing Association announced the winners of its Sixth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony Nov. 17 at the Mobile Marketing Forum.  

As the MMA?s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.
 
?The MMA, its members and the entire mobile marketing community come together each year to honor our industry?s exemplary campaigns and remarkable leaders throughout the world,? said Paul Berney, chief marketing officer of the MMA, New York.

?We congratulate this year?s winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel?s evolution in the years to come,? he said.

Best Use of Mobile Marketing for...
 
Branding
North America
Crispin Porter + Bogusky BK King?s Phone
 
Central & Latin America
Bluemessaging, SMS Cinema Guide
 
Europe, Africa and Middle East
Mobile Dreams Factory & Clanmo, 2010 IKEA Interactive Catalog
 
Asia Pacific
Affle & Maruti Suzuki, Sports Sponsorship Goes Mobile
 
Global
Affle & Maruti Suzuki, Sports Sponsorship Goes Mobile

Cross Media Integration
North America
OMD; Dockers; DraftFCB, Shazam It
 
Central & Latin America
Queen Mob, Follow the Queen
 
Europe, Africa and Middle East
SilverstoneCIS?South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform
 
Asia Pacific
Madhouse Inc., Pepsi Music Revolutionary on Mobile
 
Global
SilverstoneCIS?South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Direct Response
North America
MS&L Group; maurices, maurice?s Mobile Style Club
 
Central & Latin America
ADDCEL, Mobile Platform for Govenor Candidate
 
Europe, Africa and Middle East
Mobitainment South Africa, Surf Pick a Box
 
Asia Pacific
Cherrypicks, HKTDC 720 Mobile Marketing Innovation
 
Global
Mobitainment South Africa, Surf Pick a Box

Product/Services Launch
North America
The Hyperfactory, Trojan Fire & Ice
 
Central & Latin America
Future Group, Nestlè Receitas
 
Europe, Africa and Middle East
Mr Price Group Financial Services
 
Asia Pacific
The Hyperfactory, Clinique 3-Step Product Launch & Sampling Campaign
 
Global
Future Group, Nestlè Receitas

Promotion
North America
appssavvy, Powermat on MyTown
 
Central & Latin America
Inalambria, Texaco Unbeatable Promotion
 
Europe, Africa and Middle East
Coca-Cola Great Britain, Gimme Credit ? Every Pack Gets 50p Mobile Credit
 
Asia Pacific
iconmobile, The North Face Red Flag Campaign
 
Global
Inalambria, Texaco Unbeatable Promotion

Relationship Building
North America
The Orange County Transportation Authority, Text4Next
 
Central & Latin America
AndinaTech, Mobile Survey Platform: Collecting Data For Excellence Purposes
 
Europe, Africa and Middle East
Mr Price Financial Services
 
Asia Pacific
Cherrypicks, MTR Mobile iPhone Application Campaign
 
Global
Mr Price Financial Services

?Louis continues to be a champion for mobile marketing and through his efforts, we as an industry have benefited from the tireless hours and dedication he has given to the industry and the MMA,? said Greg Stuart, CEO of the MMA, New York. 

?On behalf of the MMA, and the mobile marketing industry, I?d like to congratulate Louis on this award and thank him for his dedication,? he said.