T-Mobile is giving customers the option to receive multi-brand coupons in its new Green Perks application for discounts on green-focused products and services.

Brands involved include Volcom, Method, Jamba Juice, Roxy and Quiksilver, using the app to push out environmentally-friendly promotions and offers. Available for download on many T-Mobile handsets, the app is meant to reward those customers who choose to make green decisions when it comes time to make purchases.

"T-Mobile's Mobilize initiative, including Green Perks, is developed to encourage each member of the T-Mobile family to do his or her part for the environment," said Peter Dobrow, director of communications at T-Mobile USA, Bellevue, WA.

"It is a recognition that doing little things, when we work together, can add up to big change," Mr. Dubrow said. "We can all make a difference in our day-to-day purchases."

As part of T-Mobile's Mobilize initiative, the free Green Perks app offers consumers electronic coupons via their mobile phones which can be redeemed in stores at point-of-sale.

Green Perks is T-Mobile's most recent addition to the Mobilize initiative that includes various products and services meant to encourage consumers to make more environmentally-friendly choices in their day to day lives.

T-Mobile claims that this implementation was meant to give already eco-friendly subscribers the chance to get more active, as well as encourage those who are not actively environment-minded to start going green.

The company also claims that the app builds on the recent launch of its Moto W233 Renew phone and its Green Account, a service that lets consumers reduce the amount of paper associated with their T-Mobile service.

"Green Perks is designed to reward consumers who make environmentally-responsible purchasing decisions," Mr. Dobrow said. "This is a unique offering in the mobile category.

"Coupon-based discounts that appear directly on your phone provide consumers with an easy way to engage in mobile commerce without the complexity of many mobile-based transactional systems," he said.

The Green Perks Web portal from T-Mobile allows its partner companies to quickly create coupons and send them out to the consumer via the Green Perks app.

The app works as a middle-man between business and consumer as the partner brands manage the timing of offers and other details.

T-Mobile only has one stipulation: only eco-friendly offerings.

The participating partners such as Volcom and Jamba Juice were carefully selected by T-Mobile for their green product offerings that fit in with T-Mobile's overall Mobilize initiative.

Mr. Dobrow admits that T-Mobile has plans for the back-to-school season, aiming to work with big-name national retailers to offer even more exclusive offers later this year.

"Green Perks provides an effortless way to save green on favorite ?green' brands by delivering these coupon-based discounts directly to our customers' phones," Mr. Dobrow said. "To redeem the discount offers, all customers have to do is take their phone in to the retailer and show the coupon on their phone for easy savings.

"It converges the mobile phone with everyday opportunities to help the environment with the products our customers buy," he said.