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Domino?s Pizza taps augmented reality to promote pizza offers
Domino?s Pizza is dipping its toes into augmented reality with a new campaign that brings its latest 555 pizza deal to life.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy?s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy?s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
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Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts
The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce?s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.
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Sears, Dell and Amazon deliver highest mobile satisfaction levels
Mobile performance satisfaction levels started out high over the Thanksgiving holiday weekend but degraded as the holiday shopping season progressed, according to a recent report from Compuware Gomez.
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Tablet commerce trends to expect in 2012
Mobile commerce made a noticeable shift in 2012 with more sales and marketing campaigns aimed specifically at tablet users. From mobile bookings to retail catalogs, here are some trends marketers need to keep an eye on in 2012.
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American Airlines bolsters mobile bookings via new initiative
American Airlines is letting consumers book their travels and change flights via a new mobile ad campaign.
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Lexus goes for mobile payments with financial services app ? Luxury Daily
Luxury Daily today - Lexus goes for mobile payments with financial services app; Top 10 luxury branded ideas in 2011.
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Analytics: The brains behind mobile marketing success
Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?
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