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Kate Spade strengthens mobile strategy with shoppable ad campaign
Liz Claiborne-owned brand Kate Spade is running mobile commerce-enabled ads as a way to drive sales for its new spring collection.
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Express lets consumers shop magazine ad looks via mobile bar code effort
Express is letting consumers shop its mobile site and offering them a discount via a mobile bar code implemented in the company?s static Glamour magazine ad.
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21pc of consumers search for a coupon in store: study
A new report from JiWire points to the importance of locally relevant advertising to mobile users and the need for local merchants and other businesses to focus on reaching consumers in and around their locations.
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Cancer Research UK enlists mobile for far-reaching program including donations, loyalty
Cancer Research UK is introducing smartphone applications for several devices that will deliver content, a mobile wallet and a loyalty program for regular donors.
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Intuit simplifies mobile banking with iPad app
Intuit Inc. has rolled out an iPad application that helps consumers better manage their finances, no matter where they are.
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Lexus includes gaming apps for 360-degree GS push ? Luxury Daily
Luxury Daily today - Lexus includes gaming apps for 360-degree GS push; Consumer confidence reaching recession-level lows: study.
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Most apps fail to communicate after download
It is strange that app builders spend all of this time creating great experiences once I open the app, but ignore the opportunity to communicate.
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