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1800Flowers taps Google Offers to bolster time-sensitive deal - Mobile Commerce Daily


1800Flowers is promoting its flowers and gift baskets via Google Offers to help consumers celebrate upcoming holidays such as Easter and Mother?s Day.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

More than 1,500 independent retailers selling Benjamin Moore products have launched mobile-optimized sites through a program offered by the paint manufacturer and ChannelNet.

Rite Aid kicked off its 18th annual Miracle Balloon campaign on April 1 benefitting Children?s Miracle Network Hospitals and, for the first time, is giving customers a way to make a donation via their handsets.

Travel Web site HotelClub has launched a mobile site that encourages users to book from their handsets by offering mobile-only deals.

Luxury Daily today - Barneys, Trump up engagement through interactive mobile ads; American Express lends database for flash-sale partnership.

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.