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Rockport uses outdoor promotion, QR codes to drive sales - Mobile Commerce Daily


Adidas? Rockport.com recently used a live promotion in New York that used mobile bar codes to let consumers buy shoes via their handsets.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

Sears Canada has rolled out an iPhone and Android application to bring together the in-store experience with Web shopping.

Movie theater chain Cinemark Holdings Inc. is extending its mobile ticketing strategy with a new mobile application for Android devices.

Mobile tickets sales helped drive significant growth for Fandango during the first quarter, with the company reporting a 127 percent year-over-year jump in ticket sales and its best-ever quarterly percentage of mobile.

Luxury Daily today - Mercedes leverages in-car app as 2012 product; Top 10 luxury brand social videos of Q1.

Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user, the different platforms available and the strengths and weaknesses of each.