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Citi exec: Intersection of mobile and engagement happens on tablets - Mobile Commerce Daily


NEW YORK ? A Citi executive at the Mcommerce Summit: State of Mobile Commerce 2012 conference yesterday said that tablets are driving a much deeper level of engagement with customers than smartphones.

NEW YORK ? A Zappos executive at Mobile Commerce Daily's Mcommerce Summit said that although the mobile Web is a great way to capture new customers, the company is seeing more sales coming from its mobile applications.

NEW YORK ? Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at the Mcommerce Summit: State of mobile 2012 conference.

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no. 

Luxury Daily today - Double-digit spend increased expected for most-affluent US consumers: study; Harrods fine-tunes customer experience via employee etiquette lessons.