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Crate and Barrel builds on mcommerce strategy with bar code scanning app
Crate and Barrel has added a new mobile application to its repertoire that aims to increase the company?s in-store traffic, as well as accommodate consumers who are looking to manage their wedding and gift registry.
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T.J. Maxx relies on targeted mobile ads to drive in-store sales
Department store T.J. Maxx is encouraging consumers to save on the latest technology accessories through a new targeted mobile ad campaign that incorporates location.
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33pc of smartphone owners share location with retailers: study
Mobile?s role in retail continues to grow, with smartphone owners making a significant contribution to ecommerce sales and retailers? social strategies, according to a new report from comScore Inc., Shop.org and The Partnering Group.
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Room 77 soups up iPhone app with special rates on hotel room bookings
Hotel search and booking service Room 77 has revamped its iPhone application with special rates and booking support for more than 200,000 hotels.
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Inspirato targets affluent traveler traffic through New York Times ads ? Luxury Daily
Luxury Daily today - Inspirato targets affluent traveler traffic through New York Times ads; Shopbop bolsters Chinese experience via increased customer service options.
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Gung-ho Michael Becker dishes on MMA?s North America progress
Next week is the Mobile Marketing Association?s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization?s hopper.
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Consistency and multi-touchpoint experience design
One of the guiding design principles for creating a positive user experience has been the consideration of consistency as a critical attribute of the experience.
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