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What works: Staples or Office Depots? multichannel mcommerce approach?
Big box retailers Office Depot and Staples both take mobile seriously, but have taken slightly different paths to the top. So, which company has the competitive advantage when it comes to the mobile Web and applications?
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Domino?s taps new mobile app to reward consumers
Pizza giant Domino?s is continuing to make strides in the mobile commerce space via a new mobile application that rewards consumers when they use it.
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Square?s growth reflects small business interest in mobile payments
Mobile devices offer an increasingly popular way for small businesses to accept credit card payments, with Square reporting that its adoption rate is accelerating and that its user base now totals over 2 million.
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L2 Think Tank: Michael Kors, IWC top Facebook IQ
Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior and Oscar de la Renta rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.
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Gucci combines physical, mobile commerce via digital store-in-store ? Luxury Daily
Luxury Daily today - Gucci combines physical, mobile commerce via digital store-in-store; Fendi grabs eyes in Vogue.com campaign.
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