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7-Eleven drives in-store traffic via incentivized mobile push
7-Eleven is continuing to strengthen its position in the mobile marketing space via a new mobile initiative that not only drives consumers to its location to find their favorite Slurpee flavor, but also incorporates rewards and sweepstakes to sweeten the deal.
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Chiquita launches mobile check-in app to drive in-store sales
Chiquita is gamifying the experience of buying bananas from a store with a new mobile application that enters users into a sweepstakes when they check into a participating location.
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Z Gallerie deploys iPads in-store for simpler furniture shopping
Home décor retail chain Z Gallerie has rolled out Apple iPads to support in-store sales staff and enhance the in-store shopping experience.
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Majestic Wine sees 15pc traffic increase two weeks after mobile site launch
Majestic Wine has seen an uptake in mobile traffic after it launched a commerce-enabled site that let consumers research wine, as well as order it via their smartphone.
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Starbucks continues mobile reign with multichannel mobile marketing effort ? Mobile Marketer
Mobile Marketer today - Starbucks continues mobile reign with multichannel mobile marketing effort; How Outback Steakhouse could have improved its mobile ad campaign.
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Smart or dumb? Engaging the other 49.7pc of your mobile customers
How big is the feature phone market? Who owns these devices? What are their true capabilities? And are they even worth marketing to?
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