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IKEA places mobile in the forefront of interactive back-to-school campaign - Mobile Commere Daily

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IKEA places mobile in the forefront of interactive back-to-school campaign
Swedish furniture retailer IKEA is continuing its mobile advertising push with a new interactive promotion that helps consumers find the products they need for the upcoming school season.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Dick?s Sporting Goods aims for mobile sales via commerce-enabled ads
Dick?s Sporting Goods is betting on mobile advertising as a way to increase revenue for the retailer?s mobile site. 
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Hotwire UK tackles last-minute deals with mobile site
Online travel agency Hotwire UK has launched a mobile site meant to make easier for on-the-go consumers to book trips. 
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University Town shopping center pilots mobile app to drive loyalty for retailers
Shopping center operator Inland Diversified Real Estate Services is piloting a mobile application designed to support University Town Center retailers by providing rich, interactive content and promotional offers.
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Burberry pushes big-ticket items via Pandora mobile ads - Luxury Daily
Luxury Daily today - Burberry pushes big-ticket items via Pandora mobile ads; Top 10 digital luxury marketers of Q2.
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Mobile and CRM: Time to turn up the volume
Too frequently, brand marketers work entirely in silos ? one silo includes mobile marketing and advertising, and the other has customer acquisition and retention. 
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