Mobile payment use nearly doubles in a year: report - Mobile Commerce Daily
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Mobile payment use nearly doubles in a year: report
Mobile payments are becoming increasingly popular with consumers, with 33.9 percent of survey respondents having made a purchase using their mobile phone compared with 19.3 percent a year ago, according to a new report.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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T.G.I Friday?s relies on iAd to increase mobile ordering app downloads
T.G.I Friday?s is running an interactive iAd campaign that aims to increase downloads for its mobile ordering application as well as educate consumers on how it works.
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PacSun promotes mobile shopping through incentivized ads
Apparel retailer Pacific Sunwear of California Inc. is building awareness for its mobile site by offering consumers a discount when they shop for products via their mobile device.
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Paramount bolsters ticket sales for new film via mobile
Paramount is turning to mobile to drive awareness for its new ?Katy Perry: Part of Me? movie and ultimately drive ticket sales.
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Mobile devices influence consumer decisions at local levels
Mobile-enabled customers behave differently than the traditional consumer. Most notably is the velocity at which they conduct consumer research and make their purchases.
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