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Using SMS and short code marketing to drive traffic to retail locations
SMS is no doubt one of the best mediums that marketers can use to drive in-store foot traffic, as well as keep an ongoing dialogue with consumers.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl?s and other location-based mobile marketing campaigns
Register for this free webinar Sept. 20 at 2?3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl's, Primary Impact and Placecast.
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7-Eleven, Arizona Beverages drive in-store excitement with mobile-activated giveaways
Starting next month, 7-Eleven customers will have a chance to win various prizes by scanning a QR code appearing on the label of Arizona Beverages? newest drink flavor.
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American Sale simplifies home deliveries via text alert program
Home recreation superstore American Sale is adding mobile capabilities to its marketing mix to better accommodate its customers and streamline product delivery.
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23pc of smartphone owners use device for mobile banking: study
Even though smartphone ownership has reached more than half of consumers in Britain, only a small percentage of those consumers are using their devices for banking because of a limited number of options provided from financial institutions, according to a new study from the Auriemma Consulting Group.
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Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
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3 trends to consider for mobile retail success
The entire retail ecosystem is converging because consumer buying habits are becoming conditioned around mobile commerce and smartphones.
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