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Macy’s relies on SMS to drive Labor Day sales - Mobile Commerce Daily

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Macy’s relies on SMS to drive Labor Day sales
Macy’s is encouraging consumers to shop the latest trends and products during its Labor Day sale through a new SMS initiative.
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Fairmont Hotels enhances foursquare check-ins with location-based offers
Fairmont Hotels is leveraging foursquare to send location-based promotions to customers who check-in at one of its locations.
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Walgreens drives prescription refill app downloads via mobile ads
Walgreens is making mobile a big priority with a new advertising campaign that encourages downloads of its iPhone application.
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25pc of moms use smartphones to find coupons and discounts: study
Moms are increasingly using their smartphones to not only shop but also research, according to a new study from the Interactive Advertising Bureau and Meredith Corp.
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