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Target flaunts fall products via rich media mobile campaign
Target is pushing its new products through a new interactive mobile advertising campaign that encourages consumers to buy the items using their smartphones.
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Driving commerce with click-to-call and click-to-map mobile ads
Click-to-call and click-to-map advertising are often used in conjunction. However, marketers might be better off splitting the ad formats apart since they target groups of users with different mindsets.
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Pinkberry enhances loyalty program with mobile payments app
Frozen yogurt chain Pinkberry is putting mobile at the center of a new digital loyalty program via an application that lets members track their rewards status and pay for purchases with their smartphone.
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Estee Lauder drums up sales via mobile advertising
Estee Lauder is aiming to bolster mobile revenue with ads that encourage consumers to shop from their handsets as part of a multichannel campaign.
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