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PayPal exec: Multichannel shoppers are a challenge in mobile
AUSTIN ? A PayPal executive at the Mobile Shopping Fall Summit said that following consumers across multiple screens can be a challenge for marketers.
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Aeropostale puts mobile in the forefront of new concept store
Mall-based retailer Aeropostale is incorporating mobile into its new concept store that uses technology to engage in-store shoppers.
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Jelly Belly Candy Co. exec: Jelly Beans Jar Android app has 1.1M downloads
AUSTIN ? A Jelly Belly Candy Co. executive at the Mobile Shopping Fall Summit said that in addition to seeing a high number of app downloads, the company?s Jelly Beans Jar Android application has a 40 percent retention rate, showing how mobile can be effective at driving brand awareness.
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How national advertisers can penetrate mindshare at the local level
Progressive agencies and brands are now exploring the different aspects of local mobile advertising such as location capabilities and creative formats, and treating them as separate objectives within mobile.
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